jwz: ENGAGEMENT!

By | April 14, 2021

Every time we post to our Facebook account, it immediately gets 2-5 one-word comments from random Indian dudes with locked accounts that are years old and have thousands of friends:

Source: jwz: ENGAGEMENT!

There’s never post about Facebook on “Hacker” “News” where the comment thread isn’t filled with people saying, “I hate it too, but what do you want me to do? Never know anything that’s going on around me? There’s literally no other option.” Even JWZ himself, who abhors Facebook, still uses the platform to promote is nightclub in San Francisco. That’s how deeply ingrained the service has become to society, and how irreplaceable it is to local businesses.

This is a pitch-perfect example of what I was talking about in my previous post. This irreplaceability is precisely what all tech investment is gunning for: total control of a channel. Eliminating all competitors in the space, and establishing a monopoly. If you want to advertise some local social event, at this point, Facebook is your de facto only choice.

Right now, Uber seems like a good idea. Door Dash seems pretty nifty. WeWork sounds great. But make no mistake, once those platforms have removed all the competition in their spaces, their services will start to experience the same sort of corruption that is being described here. Scammers will flourish, as they focus their efforts. All of these services will come to feel like shopping at Amazon, where you used to be able to trust the reviews and delivery times, and now it’s just a roll of the dice on both.

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