Sweet Baby Inc. Employee Admits Goal Is “Burning The Games Industry To The Ground”

A Sweet Baby Inc. employee named Camerin Wild, who claims to be non-binary, admitted that his goal is “burning the games industry to the ground.”

Source: Sweet Baby Inc. Employee Admits Goal Is “Burning The Games Industry To The Ground”

If you follow the gaming industry, you can’t escape the ideological war that’s being fought about wokeness in modern games. It mirrors the fight about wokeness everywhere, but it’s a much more compact world, and easier to keep tabs on. The wokes have succeeded in education, government, news, and movies, and are moving to the last “safe space” for white males: video games. And, boy, have they done some damage!

Concord’s Online Player Count at Release

Most recently was Concord, a squad-based shooter from Sony, which failed so hard, they forcefully refunded everyone’s money and closed down the servers after just 2 weeks. It’s estimated that development took 8 years and $400M. Almost all of the triple-A releases of the past couple of years have been complete failures, and when you dig around in the credits of these flops, you keep finding one company in common with all of them: Sweet Baby, Inc.

So here’s a GDOC — a game developer of color — who works for Sweet Baby — giving a talk about how to “burn the games industry to the ground.” Now, I get it. Yes, those words are literally on one of his slides, but I understand the larger context. He wants to see the games industry as it has existed to be destroyed, and rebuilt in his image. Literally. Which means he wants to see any and all stories about white, male protagonists eliminated in favor of anything and everything else. The forthcoming Assassins Creed Shadows is the picture-perfect example. It features a black, gay samurai in feudal Japan. I don’t think you can get any more removed from context or expectation in favor of an anti-whiteness narrative.

It’s fine. Whatever. There are plenty of good stories that don’t center on a white male. It’s not even uncommon. The difference here is that they have taken a concept centered around “white” males (excepting that Japanese people are not “white”), and simply substituted the main character with something that’s the antithesis of the concept. For people who are strutting around trying to tell other people that they’re the experts in how to write “engaging” stories, they don’t seem to understand what they’re doing at all.

I watched some of the video, looking for the problem, and found it pretty easily.

Brooks did not write the jokes to come “at the expense of whiteness.” He wrote the jokes to come at the expense of racists. This is a massive, critical flaw in reasoning and understanding. Gene Wilder is the co-star. His character is white. He’s “us” in the movie. He’s showing white people how to be white and not be racist. No one denigrates or humiliates or makes fun of Wilder’s “whiteness.” To say that the jokes took white people to task simply for being white is to miss the entire point of the movie. This logical fallacy presumes all white people are racist. Not only is that wrong — which I’m sure this GDOC would admit — but it’s also being racist yourself. I don’t think I’ve ever seen someone be so blithely hypocritical while trying to be taken seriously as an expert before.

On top of this, the movie was hilarious. That’s another thing these woke warriors seem to always forget. It entertained. It succeeded, not because of the message, but because it was well-written, and had talented actors and a talented director. These people think they can just “put a chick in it, and make her lame and gay,” and pat themselves on the back for a job well done. They forget it still has to succeed on its own merits. Look no further than the past couple of years of Star Wars and Marvel programming from Disney to see how well this works. Both of these billion-dollar franchises are circling the drain thanks to these kinds of ham-fisted efforts to force all characters and story lines to come “at the expense of whiteness,” and yet still not be either interesting or entertaining!

The bottom line is that 73% of the US is still white. I know George Soros and his NGO’s are working overtime to bring as many non-whites as possible over the border in as little time as possible, but we’re still a majority-white country for now. If you want to make any money in popular entertainment, you’re going to have to at least make it palatable to white people. That’s the majority of the market. That’s where the money is. You can’t insult this demographic for the sin of having been born white, and then expect them to give you money. Well, I mean, you can, but then you don’t get to act surprised when your projects fail, and you and all of your friends get laid off.

At the end of the day, American corporations may love to preach against the evils of “whiteness,” hire for it, train about it, donate money to it, but they still worship at the altar of money, and sing praises to greed. They find themselves in a terrible pickle, and I’m all broke up about it.

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