Tests show advertisers can expect at least 95% of conversions per dollar spent on ads, compared to cookie-based advertising, Google said.
Source: Google eyes privacy-friendly substitute to cookies – Axios
I don’t even need to read the article to know this is utter BS. If Google is advocating for it, it will not do anything like it is purported to do. It will aid Google’s efforts to serve you ads, and hinder other advertiser’s efforts. And Google won’t knowingly give up any tracking, in any way, shape, or form, so don’t pretend that this is helping privacy. All this will do is more-solidly cement the fact that if you want to advertise on the internet, you’ll have to go through Google to do it. Any effort they expend in this area will have that goal, no matter what color of lipstick they apply to the pig.
… given that the entire digital ad ecosystem, worth $330 billion USD globally…
Yeah, and according to some reports, it’s about 80% fraudulent. I’m just glad I don’t need to be involved in that world whatsoever.